Investment and nearshoring: The real estate sector’s driving force in 2025

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However, it also faces significant challenges, such as the housing deficit of 8.8 million homes and the possible effects of US foreign policy.

The nearshoring phenomenon has attracted more than $5 billion in industrial investment, which has boosted housing demand in key regions. “You might think that 4% is not that much, but considering the weight of the sector in Mexico’s GDP, it is a significant figure that moves the needle,” said Marisol Becerra, Regional Partner MX/Centro at 4S Real Estate.

During her participation in the webinar “Housing in 2025: Perspectives and Opportunities,” she highlighted that rental housing is gaining greater relevance, especially in strategic corridors such as Reforma in Mexico City.

For his part, Enrique Téllez, Co-Director of Desarrolladora del Parque, highlighted the importance of the sector in the national economy: “The sector touches more than 40 branches of the country’s economy. If housing moves, the economy moves.” He explained that closing the housing gap and meeting the demand for new units represents a great opportunity for both the industry and investors.

High prices, few opportunities: the challenge of housing in Mexico

Recovery and real estate appreciation

The 2024 real estate market closed with a 7% growth in home acquisition. A relevant fact is that, while new housing contracted by 1%, used housing grew by 16%, reflecting the confidence of buyers and greater accessibility to mortgage financing.

The price per square meter in Mexico City reached 43 thousand pesos at the beginning of 2025, an increase of 26% since 2019. In the Reforma Corridor, the accumulated appreciation between 2021 and 2024 was 40% (13% annually), exceeding the city average. “If there is more demand than supply, prices will continue to rise. For those who are considering investing, this is the right time,” said Becerra.

A favorable environment for investment

The experts stressed that the decrease in mortgage rates to 10% in 2024 has created a favorable environment for real estate investment, combining financial accessibility and high capital gains potential.

Finally, the outlook for 2025 presents challenges and opportunities. Factors such as the redefinition of investment dynamics in the face of global political and economic changes will play a key role in the evolution of the market. However, with growing demand and renewed interest in the sector, housing is emerging as one of the safest and most profitable investments for next year, they concluded at the event organized by University Tower.

Source: realstatemarket