It’s no surprise that Baja California is hosting the 2025 Tourism Fair, an event that aims to promote the diversity of destinations and products that Mexico offers, as the state is a clear example of this cultural, natural, and gastronomic wealth.
In fact, during the second day of the 2025 Tourism Fair, Baja California’s importance as Mexico’s leading wine producer, responsible for 70% of national production, was highlighted. In this context, the Baja California Wine Committee announced the 35th edition of the Harvest Festival, which will be held in Ensenada from July 30 to August 24.
The main event will be the traditional Wine Showcase, which will take place on August 1 at the Riviera Cultural Center, with the participation of 80 wineries and more than 160 labels. Other activities will also include the 25th Paella Competition, workshops, pairing dinners, tastings, and grape-stomping experiences.
The Tourist Tianguis is still underway and will continue until May 1st, with open access to the public so everyone can experience some of the wonders Baja California has to offer.
This event will close with a flourish on May 3rd, with a free concert on Avenida Revolución, at the corner of Calle 7ª. The show will feature Nortec: Bostich + Fussible and the Baja California Orchestra, promising an unforgettable evening.
“Tourism serves as an essential engine for the economic development and well-being of our country. Our Tourist Tianguis is much more than a showcase: it’s a wonderful window to the future,” said Governor Marina del Pilar.
Among the various booths at the Tianguis, Baja California stands out, showcasing some of the region’s most emblematic places. Below, we’ll tell you about the destinations that represent the best of this vibrant state. Each of its seven municipalities offers unique experiences that showcase the state’s cultural and natural wealth. Here we tell you what you can do and discover in each of them.
Tijuana: Urban Culture, Gastronomy, and Art on the Border
Tijuana is the gateway to Mexico from the United States, a city that represents opportunities for the rest of the country. It is modern, multicultural, and creative, and has become a true gastronomic and artistic center in the north of the country. Here, Mexican tradition converges with global influences, and every street has something to tell.
Tijuana Cultural Center (CECUT): This is the city’s cultural icon. It offers museums, an IMAX theater, theater, and cultural events throughout the year.
Avenida Revolución: This historic avenue combines shops, bars, art galleries, and murals. It is a must-see for those who want to understand the spirit of Tijuana.
Tijuana Beaches and Border Wall: Ideal for walking along the boardwalk, surfing, or simply enjoying a sunset overlooking the Pacific. Or, see the dividing line between countries and see the artistic expressions that are created there.
Urban Gastronomy: Tijuana is famous for its street tacos, signature cuisine, and vibrant culinary scene that blends tradition and avant-garde.
Urban Art and Nightlife: The city has a strong artistic presence, with murals, galleries, and cultural spaces, as well as a nonstop nightlife.
The Flower Route: The Flower Route offers a vibrant tour, where intense colors and natural aromas envelop you at every turn. Along the way, you can admire expansive landscapes covered with daisies, sunflowers, and various exotic plants.
Baja California offers vibrant cuisine that you can’t miss. Among its most notable dishes are the carne asada taco, grilled octopus, the traditional Caesar salad, the savory adobada taco, and the juicy birria taco. Each one reflects the essence and unique flavor of the region.
Ensenada: Between the Ocean and the Vineyards
Ensenada is a destination that has it all: whether you want to enjoy a relaxing day or adventure. Here you’ll find scenic coastlines, a strong winemaking heritage, and a cuisine that has put Mexico on the world’s culinary map. This port city combines the charm of the Pacific with the sophistication of the wines from the Valle de Guadalupe.
Destinations definitely worth a visit:
Valle de Guadalupe: This is the most important wine-producing region in the country. Here you can visit wineries, taste wines, and enjoy culinary experiences among the vineyards.
La Bufadora: A natural sea geyser that shoots water several meters into the air. It is one of the few in the world and a must-see spectacle.
Plaza Santo Tomás: A historic and wine-producing center where you can learn about Baja California’s wine tradition.
Internationally Recognized Restaurants: Ensenada is home to Michelin-starred signature cuisine and chefs who have inspired both the sea and the land.
San Miguel: San Miguel Beach, located on the coast of Ensenada, is recognized as one of Baja California’s most iconic surfing destinations. Its point-break waves make it a perfect setting for surfers.
Baja Globos: Hot-air balloon flights over the Guadalupe Valley: Globos Baja offers a unique hot-air balloon flight over the Guadalupe Valley, designed for those seeking more than just a ride: a transformative experience. With certified pilots and rigorous safety protocols, the company guarantees a safe, innovative, and visually spectacular tour.
In Baja California, the sea is savored in every dish. Don’t miss the Ensenada-style fish taco, sea urchin tostada with clams, fish or shrimp ceviche, chocolate clams, and the classic shrimp cocktail.
Mexicali: History, Desert, and Multiculturalism
Mexicali, the state capital, is a surprising city. In the middle of the desert, a rich and diverse culture has flourished, with a strong Chinese influence and a well-organized urban lifestyle. It’s a place to discover little by little, with many contrasts.
Places worth adding to your list:
Magical Neighborhood of La Chinesca: The largest Chinatown in Mexico, with historic tunnels, oriental architecture, and a fascinating cultural identity.
Laguna Salada: A desert basin that transforms with the rains and offers surreal landscapes and extreme activities.
Cuervitos Dunes: An ideal place for sandboarding, ATV rides, and enjoying the desert sunset.
Historic Center Museums: Spaces like the Sol del Niño Museum and the UABC Museum offer educational and cultural options.
Craft beer and Chinese-Mexican cuisine: Mexicali stands out for its breweries and its unparalleled culinary fusion.
Rosarito Beaches: Sun, surf, and flavor
Rosarito is one of the state’s most popular coastal destinations. Its proximity to the border and its relaxed atmosphere make it ideal for weekend getaways, but it also offers much more than just the beach.
Destinations definitely worth a visit:
Rosarito Beach: Ideal for surfing, walking along the shore, or horseback riding. Its warm waters and consistent waves attract surfers from around the world.
Puerto Nuevo-Style Lobster: An iconic Baja California dish. Here it’s served with red rice, refried beans, and handmade flour tortillas.
Ocean View Trails: Rosarito has hiking and biking trails for active coastal exploration.
Tourist Camellón: A colorful corridor filled with art, shops, restaurants, and bars that form the tourist heart of the city.
Dune Route: Enjoy a unique experience by visiting a farm, exploring colorful flower fields, and participating in ecological workshops. Enjoy artisanal desserts, horseback riding, and outdoor activities such as camping and hiking, all in a natural setting that includes a charming lavender field.
At Rosarito Beach, the cuisine combines the best of the sea and land. You can’t miss the Puerto Nuevo-style lobster, the Perrón-style grilled beef taco, the Popotla seafood, the Mar y Tierra molcajete, and the delicious zarandeado fish.
Tecate: Tradition, Mountains, and Relaxation
Don’t miss the opportunity to visit Tecate. This is the only Pueblo Mágico (Magical Town) in Baja California and one of the most charming in the north of the country. Its mild climate, peaceful atmosphere, and local identity make it a perfect destination for relaxation and connection with nature.
Options that will make your trip unforgettable:
Cerro Cuchumá: A mountain considered sacred by the Kumiai community. Ideal for hiking and meditation in a natural and spiritual setting.
Enjoy a train ride from Tijuana to Tecate: Appreciate the landscapes of both municipalities during the trip. For trip dates, visit the official Admicarga website.
Traditional Artisan Bread: Tecate’s bakeries are famous, and their bread is a fundamental part of the local culture.
Marvel at the majesty of La Rumorosa: A natural treasure that will leave you speechless with its beautiful views.
Ranches and spas: Offering relaxation options, holistic retreats, and in-touch experiences, for example Rancho La Puerta, considered one of the best spas in the world.
Farm-to-table cuisine: Many restaurants grow their own ingredients, ensuring freshness and authentic flavor.
Village atmosphere: Quiet streets, warm people, and a peaceful pace of life that invites you to linger.
The local cuisine surprises with authentic flavors and high-quality offerings. Among the must-sees are the artisan bread, the famous breakfasts at La Cabaña del Abuelo, the signature experience at the Michelin-starred Amores Restaurant, the organic dishes at El Cafecito (3 stars), and the innovative gastronomic offerings at Lugar de Nos Restaurant.
San Felipe: Sand, Sea, and Nature
Located on the shores of the Sea of Cortez, San Felipe is a destination that combines warm waters, desert landscapes, and a perfect environment for both relaxation and adventure. This municipality is famous for its impressive low tides and the contrast of its crystal-clear waters with the imposing sand hills that surround it.
Highlights you should visit:
Valley of the Giants: Some of the world’s largest cardón cacti grow here, a breathtaking natural spectacle.
San Luis Gonzaga Bay: The perfect place for camping, fishing, or simply admiring the tranquility of the sea.
Sea of Cortez Beaches: Calm, shallow, and warm waters invite you to swim and enjoy water sports.
Fresh Seafood: Freshly caught seafood prepared in a traditional way, with unique flavors from the Gulf.
Puerto de San Felipe: Enjoy sport fishing or a panga tour.
Off-Road Paradise: Ideal for off-road enthusiasts, with trails and routes that cross deserts, mountains, and beaches.
San Quintín: Biodiversity and Adventure
San Quintín is a hidden paradise for ecotourism lovers. Its volcanic landscapes, wetlands, and biodiversity make it one of the most nature-rich destinations in the state.
Destinations you can’t miss on your trip:
Meandering Wetlands: Key ecosystems for migratory birds, ideal for wildlife watching.
Oyster Farm of San Quintín: A gastronomic experience linked to sustainability. Fresh oysters are grown here in controlled environments.
Sierra de San Pedro Mártir: One of the country’s most important national parks, home to the California condor and snow-capped peaks in winter.
Bahía de los Ángeles: Although located north of the municipality of San Quintín, this bay is famous for its crystal-clear waters and for being a meeting point for whale sharks and marine wildlife.
Hiking and Extinct Volcanoes: Little-explored trails that offer unique landscapes amid ancient geological formations.
El Rosario: Enjoy a visit to La Lobera, an impressive coastal geological formation that serves as a natural habitat for sea lions.
Cataviña: This tour focuses on the natural and archaeological treasures of Cataviña. It begins with an exploration of rock paintings and caves, vestiges of the ancient cultures that inhabited the area.
Each municipality in Baja California is a gateway to a different experience. From the modernity of Tijuana to the pristine nature of San Quintín, this state is a mosaic of possibilities for those looking to discover Mexico from the north.
Source: es-us.noticias.yahoo
