Farmacias del Ahorro officially announced the launch of its new specialized line for comprehensive pet care, adding premium products, supplements, accessories, veterinary medications, and, as a major new feature, free online veterinary advice. This initiative reinforces the company’s commitment to family well-being, recognizing pets as essential members of the household.
“There is growing awareness of the care people should provide their pets, as part of their overall well-being. At Farmacias del Ahorro, our philosophy is to love all family members, and pets are part of that,” said Gabriel Zavala, Chief Operating Officer (COO) of the company.
As part of this strategy, physical modules will be implemented in select branches in Monterrey, with the goal of reaching national coverage soon; it is unknown when this option will be available in Coahuila branches. This new section will feature special signage and will be clearly differentiated from the rest of the establishment. Meanwhile, the full product catalog will be available nationwide through the Farmacias del Ahorro app and official website.
In addition to the physical and digital assortment, the company will offer free online veterinary consultations, accessible through its app and website. “Being online allows us to make the Free Veterinary Guidance service accessible to everyone,” explained Teresa Sánchez, Executive Director of Non-Farma Sales.
Sánchez added that nutrition is one of the pillars of animal welfare, which is why the shelves will include premium and super-premium foods, designed according to the specific needs of each pet: breed, age, physical condition, and even dietary preferences.
According to industry figures, more than 70 percent of households in Mexico have at least one pet, allocating up to 20 percent of their fixed expenses to its care. Furthermore, 45 percent of owners look for personalized products that respond to their pets’ individual needs.
Purchases made in this new category will also be compatible with the Savings Wallet, the chain’s flagship loyalty program, which allows you to accumulate credit for future purchases and access exclusive promotions.
“It works the same as before: you accumulate purchases and we credit your Savings Wallet for future purchases, in addition to the many benefits and promotions we offer our most loyal customers,” concluded Claudia Ramírez, Executive Director of Marketing.
Source: vanguardia
