Manage Consent Preferences
Advertising presented on this Service may be based on limited data, such as the website or app you are using, your non-precise location, device type, or the content you are interacting with (or have interacted with) (for example, to limit the number of times a particular ad is presented to you).
Advertising presented on this Service may be based on your advertising profiles, which may reflect your activity on this Service, other websites or apps (such as the forms you interact with or the content you view), your potential interests, and your personal details.
Information about your activity on this Service (for example, the forms you fill out, the content you are consuming) may be stored and combined with other information held about you or similar users (for example, information about your previous activity on this Service and other websites or apps). This will then be used to create or enhance a profile about you (which could include potential interests and personal details). Your profile may be used (including at a later time) to show you advertising that may seem more relevant to you based on your potential interests, either by us or by third parties.
The content presented to you on this Service may be based on a content personalization profile previously created about you, which may reflect your activity on this or other Services (for example, the forms you interact with or the content you view), your potential interests, and your personal details. An example of this would be adapting the order in which content is presented to you, making it easier for you to find (non-advertising) content that matches your interests.
Information about your activity on this Service (for example, the forms you interact with or the non-advertising content you view) may be stored and combined with other information about you (for example, your past activity on this Service or other websites or applications) or about other users with similar characteristics. This is subsequently used to create or enhance your profile (which could include, for example, your potential interests and personal details). Your profile can be used (also in the future) to present content that seems most relevant to your potential interests; for example, by adapting the order in which content is displayed to make it even easier to find content that matches your interests.
Information about what advertising is presented to you and how you interact with it can be used to determine how well an ad performed for you or other users and whether the advertising objectives were achieved. For example, whether you viewed an ad, clicked on it, whether this subsequently led you to purchase a product or visit a website, etc. This is very useful for understanding the relevance of advertising campaigns.
Information about what content is presented to you and how you interact with it can be used to determine, for example, whether the (non-advertising) content reached its intended audience and matched their interests. For example, whether you’ve read an article, watched a video, listened to a podcast, or looked at a product description, how much time you spent on those services and the websites you visited, etc. This is very useful for understanding the relevance of the (non-advertising) content you’re shown.
Reports may be generated based on the combination of data sets (such as user profiles, statistics, market research, and analytics) regarding your and other users’ interactions with advertising (or non-advertising) content to identify common characteristics (for example, to determine which target audience is most receptive to an advertising campaign or certain content).
Information about your activity on this service, such as your interaction with ads or content, can be very useful for improving products and services, as well as creating new ones based on user interactions, audience type, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Ensure security, prevent and detect fraud, and eliminate errors
Your data may be used to monitor and prevent unusual and potentially fraudulent activity (for example, in relation to advertising or activity carried out by bots), as well as to ensure that systems and processes operate correctly and securely. It can also be used to correct any problems that you, the publisher/media outlet, or the advertiser may encounter when delivering content and ads, as well as your interaction with them.
Delivering and Presenting Advertising and Content
Certain information (such as an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, as well as to facilitate the transmission of the content or ad to your device.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as a result.
Source: cnnespanol
