Mexican tradition and culture come alive again in the newest installment of the Barbie Signature line, dedicated to the Day of the Dead. With a design that deeply celebrates this holiday, Barbie and Ken return with outfits inspired by late 19th and early 20th century Mexico, paying homage to the figures of the charro and the adelita, and, of course, to the most representative elements of this ancient celebration.
“The Barbie Day of the Dead collection honors this holiday with fashion and details that celebrate traditional culture, rituals, and symbols, offering a unique piece for collectors and lovers of Mexican tradition,” reads the official description on Mattel’s website.
This year’s doll stands out for her long cream-colored dress, made with ruffles that evoke the texture of linen and the traditional blanket. Ribbons in Mexican pink and marigold orange adorn the outfit, while an elaborate floral headdress and gold jewelry complement her look. Her face, made up like a catrina, stands out with its detailed artistry and color.
Social Media Users in Mexico
For his part, Ken wears a dark-toned charro suit with gold trim. His cream-colored linen shirt features a Mexican pink bow tie and embroidered marigold flower details on the sleeves and collar. Like Barbie, his face is made up like a traditional skull, completing the duo with elegance and symbolism.
One of the most notable improvements in this edition is the increased number of articulation points, allowing both figures to adopt more poses, ideal for creative displays. Additionally, each doll includes a base, a certificate of authenticity, and vibrant packaging with a marigold design, perfect for both collecting and gifting.
Regarding this release, social media users highlighted the designs of both characters as a good adaptation to Mexican tradition, noting that this project not only looks good but is also respectful of Mexican culture, highlighting the country’s cultural diversity.
“It’s very pretty, they’re getting more detailed,” read one of the comments.
The Day of the Dead 2025 Barbie is priced at around 2,000 pesos and is now available at stores such as El Palacio de Hierro, Juguetrón, and on the Mattel Creations platform.
Since its first release in 2019, this line has earned a special place among collectors, both in Mexico and abroad. Although its debut generated some controversy due to alleged cultural appropriation, the criticism quickly dissipated following the sales success and the involvement of Mexican designers in the creative process.
In the face of criticism, Mattel has sought to diversify its innovative dolls, establishing collaborations with Mexican designers for the production of these new versions.
Source: infobae
