BBVA México officially shut down its mobile app to welcome Futura, a new platform powered by artificial intelligence that seeks to provide each customer with a personalized, fee-free experience.
The launch marks the beginning of a new era in Mexican banking. Osuna asserted that this strategy represents the path toward zero fees, a goal he defined as “the most important milestone” in the history of the country’s largest financial group.
What we are doing today is shutting down Mexico’s best financial app. Today, the BBVA app is dying, and a new app is being born: Futura, which is powered by artificial intelligence, having leveraged these last 13 years of digitalization, data, and technology.
said the bank’s CEO.
BBVA México currently has 35 million customers, 27 million of whom use its digital services daily. With the new app, it seeks to consolidate that leadership through a hyper-personalized, secure, and AI-based experience.
During his presentation, Hugo Nájera, General Manager of Customer Solutions at BBVA México, recalled that more than a decade ago, the institution defined its digital transformation strategy with the goal of putting “the bank in the palm of its customers’ hands.”
This journey included the creation of applications such as BBVA Wallet, BBVA Send, BBVA Plan, and Multipagos, as well as the acquisition of Openpay, its digital payments platform. Over time, all these tools were integrated into a single platform: the BBVA Mx App, the precursor to what is now Futura.
According to Nájera, the bank’s new purpose is “To support your desire to go further.” For this reason, leveraging AI, it develops a personalized experience for each customer and each need based on the transactional footprint and knowledge of each user’s needs and behavior.
For this reason, Nájera pointed out, the financial institution now has 27 million new applications, one for each client, as the app will allow for international and local transfers, utility payments, cash withdrawals, and savings deposits in a single click and at no cost.
Osuna maintained that artificial intelligence will be an accelerator of Mexico’s economic growth. According to his estimates, the early adoption of these technologies can increase annual productivity by between 3% and 7% and add up to an additional percentage point to the country’s GDP.
Furthermore, Mexico, he added, has a demographic and technological advantage: 53% of its population is under 35 years old, 83% have internet access, and 82% own mobile phones, conditions that facilitate the mass adoption of AI-based tools.
Osuna noted that the use of AI can address historical gaps of social impact, related to health, education, and security.
He also explained that it can support the solution of structural problems identified in Plan Mexico, such as competitiveness in strategic sectors, the historical lag of MSMEs, and the digitalization and banking gap.
All of this is aimed at positioning Mexico among the world’s top 10 economies, reducing poverty and inequality, and becoming a catalyst for strategic sectors that require the collaboration of public and private initiatives.
Source: elceo
