After two days of touring different parts of the city, the content creators visited several restaurants, hotels, the Mazatlán Lighthouse and La Farolesa, as well as the Historic Center.
This joint effort by the Mazatlán Three Islands Hotel Association in partnership with the Mexican Chamber of the Restaurant and Seasoned Food Industry (Canirac) has a single purpose: to innovate in promoting the Sinaloa destination, highlighting its potential despite current challenges. Hotelier José Ramón Maguart explained that there are many more spectacular experiences to be had and shared.
“The goal is for them to discover all the new attractions. They will be visiting places like La Farolesa, the Historic Center, Shekina, and the Pirate Mansion. They will conduct inspections of hotels and the Gran Acuario (Great Aquarium). They will also be broadcasting live. This is an effort we are undertaking ourselves as an association, along with Canirac, and we are also preparing the budget for 2026,” he added.
Using its own resources, the Three Islands Hotel Association explained that José Ramón Manguart Sánchez organized this familiarization trip for content creators for the first time. The vast majority of these creators were unfamiliar with Mazatlán, having only heard about the destination for a long time.
The group of young content creators, including Frederick Kelly Martínez, Erika Luise, Kosegarten Garza, Luis Alfredo Melgosa Orozco, Ariadna Ramo Pérez, and Víctor Hugo Pérez Cruz, were invited to promote the official hashtag programs of Visitmazatlan.travel and the Three Islands Hotel Association of Mazatlán. Their itinerary also included filming locations for photos of the Malecón, the Mazatlán sign, and Cerritos Beach, as well as surprise activities such as mixology classes and Sinaloan cooking workshops.
For Frederick and Luis Melgoza, discovering the full splendor of Mazatlán is truly remarkable: its sea, its landscapes, the friendliness of its people, the sunsets, the lighthouse, the Farolesa (a popular tourist attraction), the beaches, and the food. But above all, they highlighted the Historic Center as the heart of the city, steeped in history, they recounted.
The young influencers, after climbing the lighthouse, sledding down the Farolesa, and strolling through the streets of the Historic Center this Tuesday, affirmed that they will return to Mazatlán and will undoubtedly recommend it as a safe, incredibly fun, and vibrant destination.
Next week, a group of 40 travel agents from Guadalajara will also arrive with the goal of boosting hotel room occupancy for the holiday season. They anticipate strong numbers.
“This is the first time we’ve done an influencer fan event in this destination. We don’t have any precedent for anything like this in the city. But, as I said, the point is to keep pushing forward. We’re continuing the process of gradually improving.”
“We know this isn’t going to be fixed anytime soon, but we’re riding a wave of momentum. We hope that both October and November will bring better occupancy rates than 2024. Although, overall, this year has been more complicated. Because in the specific case of 2024, from January to August, the destination was already experiencing the same level of activity. But even so, we’re very optimistic that 2026 will be better.”
Source: elnoroeste
