The “Made in Mexico” seal is a symbol that has accompanied national products for decades. Its evolution reflects the country’s changes and the effort to strengthen identity, quality, and domestic consumption.
Its origin dates back to 1978, when Mexican designer Omar Arroyo Arriaga created the logo, which was presented by the Ministry of Commerce and Industrial Development. The purpose was to promote the consumption of national products, both within and outside of Mexico, and to strengthen local industry. That year, the official standard NMX-Z-009-1978 was published, regulating its formal use.
The original design featured an eagle’s head in profile, facing left, accompanied by the phrase “Made in Mexico”—a simple, clear, and functional image.
The first design update was carried out in 2004; The eagle was softened, the design modernized, and the typography modified to give it a more dynamic look. The slogan “Make sure it’s Made in Mexico” was added to encourage consumers to check the origin of products when buying.
In 2009, the logo was refined, adjustments were made to the details of the eagle’s plumage, and the additional phrase was removed, leaving only “Made in Mexico.” This simplified design allowed for cleaner application across different products, materials, and campaigns.
Thanks to these updates, the seal has remained recognizable and functional for decades, a symbol that has accompanied numerous Mexican products.
In February 2025, the Mexican government relaunched the seal as part of Plan México, a strategy by President Claudia Sheinbaum aimed at strengthening national industry, reducing dependence on imports, and positioning the country as a manufacturing powerhouse.
The relaunch is being led by the Ministry of Economy, headed by Marcelo Ebrard, and seeks to revitalize the meaning of the seal, representing quality, innovation, competitiveness, and national pride. The goal is for the seal to become a “calling card” for Mexican products, both in the domestic and international markets.
“President Claudia Sheinbaum instructed me that, first and foremost, we must begin by restoring pride in ‘Made in Mexico.’ This is paramount because it is the foundation. Our national pride, our recognition of our capabilities. Not against anyone, but in favor of our future,” the president emphasized.
The regulations require that products using the seal be manufactured, assembled, or produced in Mexico and comply with official quality and certification standards. This regulation ensures that the seal retains its symbolic value and inspires trust.
Source: eleconomista
