In the field of artificial intelligence (AI), Mexico is beginning to establish itself as one of the countries making the most significant progress in its adoption compared to economies with similar characteristics. Both the government and the private sector are showing a growing interest in using this technology and accelerating its integration into production, academic, and research processes.
From the perspective of Nvidia, one of the world’s most influential companies in advanced computing and AI infrastructure development, the country has managed to progressively and strategically integrate this tool into its economic activity. For the company, the use of artificial intelligence in Mexico is no longer a long-term promise, but a reality that is beginning to permeate various sectors.
This is how Marcio Aguiar, director of Nvidia’s Enterprise division (solutions for businesses) in Latin America, describes the current situation in the country. He emphasizes that AI is already part of everyday processes in key industries such as finance, manufacturing, and healthcare, as well as education and research.
This progress is complemented by the development of more technologically sophisticated projects, such as the models used to design and simulate new industrial plants, particularly in regions with a strong manufacturing tradition like Nuevo León. This process, the executive points out, reflects a mature and productive adoption, aligned with what other countries competing in the digital economy have done.
“Mexico is doing well with AI adoption, obviously not at the pace of the major nations, but we are already defining what is necessary. We are very involved in universities, teaching new techniques. The important thing is that the government is making the right decisions so that, at some point, we can announce investments more officially.
“We have had several meetings with government and academic leaders. People are understanding that we need to invest in knowledge.” “Mexico is following in the footsteps of other similar countries, and that will be very valuable,” Aguiar explains.
The Nvidia executive points out that all the investments currently being made in preparation for the World Cup will also help accelerate the adoption of AI in the country, since “all of that will remain to handle the processing needs of large data centers.”
“In Mexico, we have significant market penetration in finance, manufacturing, healthcare, and, of course, education and research. These four sectors have invested the most in our computing platforms. Agriculture is also a factor. There is a lot of technology already in Mexico, pre-defined by the parent companies; we’ve seen this, for example, in the state of Nuevo León.
“There is significant investment in manufacturing, new factories, new plants, using models to simulate a new factory; this is already being implemented here.” “This is growing very rapidly in Mexico because the current government has a strong interest,” the executive adds.
Marcio Aguiar recalls that 2025 was a very good year for Nvidia and that, while there is a global fear that AI could be used for malicious purposes, it is not a time to be afraid.
“Many forget that there are great benefits (with AI), for example, in healthcare. Large pharmaceutical companies are adopting AI simulation techniques to develop new vaccines, new medications, and to improve the lives of human beings.
“There are many benefits; however, some people lack the vision to see how valuable this tool is for their businesses and why they won’t adopt it. But obviously, the mistrust is still closely related to a lack of understanding of the benefits it brings to all of humanity.”
The Nvidia executive summarizes: the company began working on these issues in 2016, and a decade later, the AI industry is beginning to flourish.
“How far can AI go? To the sky. We talk about that a lot internally; we’ve only just begun our innovation journey. Many corporations, even though they’re already using or starting to use artificial intelligence, haven’t yet fully embraced it. It’s a new beginning.
“When we started, we didn’t know we were going to have the huge impact we have now. Our idea is to develop various tools for clients to develop their products. As a technology company, we continue developing for whoever wants to use it; we’re behind the scenes.”
Source: jornada
