The initiative will serve as a national cultural policy tool and will help position Mexico internationally. It will include the participation of five Central American countries and will take place in Mérida from June 2nd to 5th, officials stated.
Miguel Aguiñiga Rodríguez, head of the Innovation, Sustainability, and Tourism Professionalization Unit at the Ministry of Tourism, emphasized that “K’iiwik represents a strategic tool for national cultural policy and an event that contributes to positioning Mexico and the Mundo Maya group internationally, and promotes our culture by highlighting important tourist attractions. It also strengthens Mexico’s integration with the countries of Central America.”
This tourism fair will promote a sustainable and community-based tourism model to foster the inclusion of local communities and the preservation of cultural heritage “as a key element of a shared prosperity strategy.”
Ana Beatriz González Romero de la Roca, the permanent technical secretary of the Mundo Maya Organization, highlighted that the group has existed for over 30 years and that its purpose is to contribute to the preservation and conservation of the region’s cultural and natural heritage. “We continue to develop activities as an organization focused on preservation and, above all, on positioning the region as a multi-destination tourist area,” she stated.
Meanwhile, Darío Flota Ocampo, Secretary of Tourism Development for Yucatán, emphasized that the fair will be revived after a 12-year hiatus. He explained that the relaunch of the event was commissioned by the state’s Governor, Joaquín Díaz Mena.
Flota acknowledged that, to date, 134 exhibitors have confirmed their participation, but they are aiming for 200. The organizing committee also anticipates 200 buyers, hoping they will be travel agents with experience in the region’s tourism products.
Source: expreso
