Cup-style mole is easy to prepare and can save the day in a kitchen pinch—though, of course, it doesn’t quite match the flavor of an artisanal version. Even so, there are reliable brands out there; we found one that is cheaper than Doña María and endorsed by the Federal Consumer Protection Agency (Profeco).
That brand is Mole Rogelio Bueno. We’re going to tell you about the comparison the agency conducted between this product and the brand currently positioned as one of the leaders in the Mexican market.
And if you’re a food lover, don’t miss the related content from Radio Fórmula—such as the article about the town in Puebla renowned for having the most delicious mole, thanks to its deep flavor and spicy kick from mulato chilies.
What did Profeco’s study on cup-style mole brands involve?
It was a quality study focusing on industrialized mole products, published in the October 2023 issue of Revista del Consumidor (Consumer Magazine), Profeco’s official publication.
The investigation analyzed 33 products—available in powder or paste form—categorized as follows: 10 general mole varieties; 5 red moles; 5 black moles; 10 almond-based moles; 2 moles containing cocoa or chocolate; and 1 shrimp-based mole.
The tests were designed to assess sanitary quality (verifying the presence or absence of pathogenic microorganisms) and nutritional content (levels of protein, fat, carbohydrates, energy content, and sugars).
The agency also verified that the consumer information printed on the product labels was complete and accurate. This included data such as the brand name, product designation, net weight, batch number, front-of-pack labeling system, expiration date, nutritional declaration, ingredients list, country of origin, preparation instructions, storage guidelines, potential allergens, and the corporate name of the entity responsible for the product.
What did Profeco discover when comparing Rogelio Bueno cup-style mole with Doña María?
Profeco’s key finding was that the lesser-known brand not only costs less money but also contains more protein and less fat. However, it bore an additional warning label for excess saturated fats, as well as higher levels of carbohydrates and sugars. Below, we break down the data.
Rogelio Bueno brand cup-style mole, made in Mexico; 245-gram package
Front-of-package labeling: warnings for excess sugars and excess saturated fats
Protein: 3.4%
Fat: 7.8%
Carbohydrates: 10.9%
Energy content: 127 kilocalories per 100 grams
Total sugars: 6.9%
Price at the time the study was published (October 2023): 30 pesos
Current price (May 2026): 39 pesos at the Bodega Aurrera online store
Doña María brand cup-style mole, made in Mexico; 235-gram package
Front-of-package labeling: warning for excess sugars
Protein: 3.1%
Fat: 8.2%
Carbohydrates: 9.3%
Energy content: 123 kilocalories per 100 grams
Total sugars: 5%
Price at the time the study was published (October 2023): 44 pesos
Current price (May 2026): 50 pesos on Amazon
Source: radioformula
