Aeroméxico and NFL Mexico announced a strategic partnership through which the Mexican airline becomes the official sponsor of the NFL in Mexico, with exclusive rights within the airline category. The agreement will remain in effect for three seasons.
The collaboration aims to take advantage of the growing popularity of American football in the country, estimated at around 40 million fans, while also strengthening the Aeroméxico Rewards loyalty program through experiences connected to the league.
As part of the agreement, both organizations will develop a benefits program that will include access to regular-season games, international games, the Super Bowl, and the NFL Mexico City Game, as well as special activities for loyalty program members, corporate clients, and fans.
Some of these experiences will be available through the redemption of Aeroméxico Rewards points.
Connectivity and Experiences for Fans
During the presentation of the partnership, held at the Aeroméxico Hangar, representatives from both organizations highlighted the relationship between the airline’s flight network and some of the NFL’s main team locations.
Currently, Aeroméxico operates flights to cities such as Dallas-Fort Worth, Miami, and Boston, markets where teams like the Dallas Cowboys, Miami Dolphins, and New England Patriots play, expanding travel options for Mexican fans.
“Becoming the official airline of the NFL in Mexico allows us to create new experiences for travelers, Aeroméxico Rewards members, and American football fans,” said Andrés Castañeda, Aeroméxico’s Executive Vice President of Digital and Customer Experience.
Meanwhile, Arturo Olivé, General Director of NFL Mexico, stated that Aeroméxico’s addition as a sponsor represents an important step in strengthening the connection with Mexican fans, especially ahead of the league’s return to Mexico City.
A Themed Aircraft as a Symbol of the Partnership
As part of the announcement, Aeroméxico presented an aircraft featuring a special design inspired by the NFL, which will be used to promote the collaboration between both organizations.
The event also featured the participation of Emmitt Smith, a member of the NFL Hall of Fame, who accompanied the exhibition of the Vince Lombardi Trophy, one of the most recognized symbols in professional American football.
With this partnership, Aeroméxico expands its strategy of connecting with sporting events and loyalty programs, while NFL Mexico strengthens its presence among the millions of fans who follow the league in the country.
Source: grupoenconcreto
