The series will show you in each episode a success story of Guanajuato food and beverage products that are exported to other countries, every Tuesday at 6 pm on TV4 and COFOCE social networks.
Mole, made in Dolores Hidalgo, Guanajuato for the world, is a product that is imbued with flavor, nostalgia and love; a seal that characterizes the product so that our countrymen feel that they are in their land when tasting it.
But it is not only the product, it is knowing and understanding that local companies such as Mole Rancho la California, provide economic support and prosperity to Guanajuato families, and that in their majority, they are women from said community in vulnerable situations.
“Apart from the fact that it has given us work, that it has been a source of employment, it has highlighted the name of the ranch, of the community, it has been known by many people” commented María Rocío Camarillo, former employee of Mole Rancho la California.
Mole Rancho la California currently produces one and a half tons per day and exports 95 percent of the product.
It is a micro-enterprise that has added value to the chile product, since the region is a chile-growing area, making it a product full of traditions and customs that transports a little piece of Guanajuato to the world, mainly to its countrymen in the United States.
“It is a pleasure that something that is made by us and by our community transcends other borders,” said María Leonor Serrato, an employee of Mole Rancho la California.
COFOCE has supported Mole Rancho la California with training, fairs, certifications, branding, brand design, logistics, among others, and this has been a key boost for its export.
This is how, together with TV4, the first chapter of the series Con Sabor a Guanajuato was launched with the story of Mole Rancho la California, a success story that, in addition to generating jobs for families in Guanajuato, is an inspiration for all those who wish to take their products to other countries.
In this season, COFOCE and TV4 will present 5 chapters of success stories of Guanajuato food and beverage products that are being exported to other countries.
COFOCE and the Government of the People will continue to work with inclusive export projects and constant economic growth and prosperity that favor the people of Guanajuato.
To learn more about the national and state panorama of the opportunities that your company could have in marketing its products abroad, contact COFOCE!
Source: boletines.guanajuato
