With the goal of promoting the Magical Towns of Tula and Mier, the Tamaulipas Tourism Secretariat invites all citizens to support the competition by voting virtually on the digital platform for the 2025 Magical Awards for Excellence.
This is an excellent opportunity for the public to showcase the beauty and charm of these two places internationally.
This was announced by Benjamín Hernández Rodríguez, the state’s Secretary of Tourism, who highlighted the importance of this initiative as a tool to promote Tamaulipas worldwide.
“This is another opportunity to promote the beauty of our Magical Towns, which are authentic tourist gems steeped in history, culture, and traditions,” he stated.
Voting is open and will run until April 15, 2025, giving people plenty of time to cast their vote and contribute to the promotion of Tula and Mier.
The Federal Ministry of Tourism has a program to promote and preserve these towns of great historical value.
The towns that receive the most support will be recognized at the 3rd Magical Awards for Excellence Gala, which will be held during the Baja California Tourism Fair.
This prestigious event aims to recognize the most outstanding products and services from Mexico’s Magical Towns.
How can you cast your vote for Tula and Mier?
To vote, simply access the Magical Awards for Excellence digital platform through the following link: http://www.excelenciasgourmet.com/es/premios-magicos-por-excelencias-2025.
Once logged in, participants must select the “Religion” and “Architectural Heritage” categories and mark their vote in favor of Tula and Mier.
With a few simple clicks, voters will be helping these two magical towns gain national and international visibility.
Walmart and Sam’s Club are interested in Tamaulipas goat, and there are plans to export it to the United States.
The Magical Awards for Excellence are a prestigious recognition that highlights the cultural, historical, and natural richness of Mexico’s Magical Towns.
If chosen, Tula and Mier would consolidate themselves as destinations of great tourist interest, highlighting the wonders they offer travelers, from their colonial architecture to their religious traditions and hospitality.

“This collective effort is very important to promote tourism and the economic development of the magical towns of Tamaulipas.”
“Don’t miss the opportunity to be part of this magic and vote for Tula and Mier!” the state official concluded.
Source: oem