Since the beginning of the 20th century, Guerrero’s coast has positioned itself as Mexico’s tourism icon. For decades, Hollywood stars, international personalities, and a large segment of the Mexican population have been able to enjoy its magnificent beaches and incomparable experiences.
And although its development has been affected by the passage of Hurricanes Otis and John in recent years, this port city has not allowed its spirits to decline and continues to recover its infrastructure to provide visitors with extraordinary experiences.
Simón Quiñones Orozco, Guerrero’s Secretary of Tourism, spoke with Publimetro to learn more about the organization’s efforts to reestablish itself as a pillar of national tourism.
More destinations, more experiences
Acapulco, Zihuatanejo, and Taxco are, without a doubt, three of Guerrero’s most emblematic tourism brands. However, the coastal region has much more to offer, which is why the Guerrero government has decided to decentralize its tourism offerings, with the goal of making tourism the driving force behind the transformation of its communities.
Thus, during this edition of the Tianguis Turístico, this coastal paradise will take advantage of the opportunity to promote all those destinations that have yet to be announced.
The Secretary of Tourism clarifies that this diversification has two fundamental objectives. “First, we will seek to create tourist routes starting from Acapulco, Zihuatanejo, and Taxco, towns with all the infrastructure to welcome tourists. And second, we will focus on promoting and raising awareness of destinations such as Atoyac, Coyuca de Benítez, San Marcos, Cruz Grande, Copala—the latter with an important tourist corridor that integrates Playa Aventura and Playa Azul—and Marquelia,” he added.
Industry Professionalization
As part of the efforts to provide a more pleasant stay for all visitors, as well as renewed experiences, Guerrero is working intensively in the area of training.
The head of the Ministry of Tourism explained that “Now what we want is to achieve professionalization, not only of the tourism service providers who are in the value chain and who are the ones who traditionally receive training.”
“We are focusing on waiters, housekeepers, receptionists, and beach tourism service providers. We also believe it is necessary and essential that restaurant, hotel, and tourist entertainment venue managers receive training and professionalization in other areas,” he clarified.
Along these lines, they hope to sign an important agreement with the National Polytechnic Institute and the Higher School of Tourism, aimed at strengthening and professionalizing their tourism industry.
Community tourism without compromising the ecosystem
Following the initiative to promote tourism in all areas of Guerrero, the state’s Tourism Secretariat is undergoing a restructuring process that prioritizes community tourism with a sustainable approach that contributes to preserving the natural heritage of each community.
Quiñones clarifies that “it is very important for us that all tourism strategies be geared toward sustainability, since tourism must promote the conservation of nature and should not be a destabilizing factor for the environment.”
A port that is slowly shining again
Before being hit by two hurricanes, Category 5 and 3 respectively, Acapulco had almost 20,000 rooms available.
Today, two years after the first disaster, Guerrero’s flagship port has recovered approximately 76%, with 15,000 rooms available, as confirmed by the head of the Ministry of Tourism.
“Ceilings have been replaced, walls have been painted, windows have been installed, many hotels have been redesigned, furniture, decorations, plumbing, electrical systems, and elevators have been renovated, structural security has been reinforced, and hurricane-proof measures have been integrated, and this is allowing us to have a destination with a renewed infrastructure.”
“In addition, we are remodeling our maritime terminal, where cruise ships arrive in Acapulco, which the Mexican government has promoted with this renovation of the pier terminal and its expansion to accommodate new-generation cruise ships.”
THE STATE’S THREE MUST-SEE SIGHTS
It is one of the perfect natural wonders for lovers of spectacular views and calm waters, ideal for swimming carefree or simply lying on the sand while the atmosphere of the area captivates your senses.
Watching the sunset from its boardwalk is unparalleled, and it boasts several beaches, islands, and archaeological sites that fascinate its visitors.
Taxco
This small, centuries-old city emerged as one of the most important areas of New Spain for its abundant silver deposits and its mastery in goldsmithing.
The state prioritizes sustainable community tourism to transform emerging regions.
Learn about Mexico’s history in every one of its streets. (Courtesy)
Today, it still preserves the history and traditions of those years, and wandering its labyrinthine streets becomes an experience that transports travelers to another era.
Coyuca de Benítez
This coastal gem combines tradition, architecture, and idyllic beaches. Here, travelers can enjoy festivals, patron saint festivities, mariachi bands, and much more throughout the year. In addition, the town’s colors fascinate travelers with its history.
Source: publimetro
