With a new approach targeting key locations in Mexico and the southern United States, the state of Yucatán, led by Morena party member Joaquín Díaz Mena, launched the “Mayan Sanctuary” campaign, which seeks to highlight the cultural, culinary, and environmental riches of its mid-Island. This is intended to compete with national and even international destinations, such as Europe.
Today we have the opportunity to show the entire world everything we are and do so with respect and pride,”
The Yucatecan native said this Thursday from Mexico City, having met with President Claudia Sheinbaum at the National Palace hours earlier.
What we want is for every tourist to take a piece of Yucatán with them, in their heart, a piece of its culture, its people, and their luck. Yucatán is much more than a destination; it’s a sanctuary, that’s why we tell those who visit us, to come and experience who we are. Here we proudly share the most valuable thing we have, not our identity,” the state leader added prior to the screening of the new promotional video, which will begin airing on various communication platforms.
Díaz Mena, the first Morena member to lead the southeastern state, highlighted the state’s archaeological treasures, such as Chichén Itzá, as tourist attractions; however, he also highlighted the state’s gastronomy and even its beaches, which he said are clean and safe.
The state leader did not miss the opportunity to highlight the Maya Train project, which connects his state with the rest of the Peninsula through sections 3 and 4. He also expressed confidence that the state’s hotel infrastructure is adequate to continue hosting commercial events, which serve as an anchor for the state’s tourism.
In Yucatán, those who come for work stay to be tourists,” said the leader.
:quality(75)/media/files/imagen_radio/styles/image_node_article/public/images/2025/08/ariel_rodriguez.jpg)
Source: imagenradio
