The Guanajuato State Ministry of Economy is not supporting companies in obtaining the “Made in Mexico” brand, denounced Bárbara Botello Santibáñez, Director of National Branding and National Brand Policy.
“We have repeatedly contacted the Secretary of Economy, Cristina Villaseñor. We were there to establish the Investment Promotion Committee, with the goal of implementing ‘Made in Mexico’ across all sectors. I don’t want to say there has been any resistance,” stated Botello Santibáñez, who is also the former mayor of León.
Why is the Guanajuato Ministry of Economy resisting?
“Because they have their ‘Marca GTO’ program; it’s an important brand, but we need to go further.
“We can’t have companies that don’t have QR codes, we can’t have products that don’t comply with their NOM (Official Mexican Standard), we can’t seek to be suppliers if we don’t have our barcode,” she asserted.
” Is the “GTO Brand” insufficient to match the scope of “Made in Mexico”?
—Yes, of course.
The two brands can coexist, as is done in other states, but the leap needs to be made for it to be marketable, she argued.
Barbara Botello urged the Guanajuato Ministry of Economy to join in promoting the “Made in Mexico” brand, just as the state is an ally of the federal government on security issues.
“We need a more modern, up-to-date vision, not just focusing on providing support, but also on helping to market and export,” she recommended.
Very few Guanajuato companies have the “Made in Mexico” brand due to the lack of a partnership between the state and federal governments, she lamented.
The federal official from the Ministry of Economy reported that there are 4,063 companies and merchants nationwide with current authorization; 2,371 companies have certified products, and 1,692 have the certification for advertising purposes.
He added that 6,422 products are authorized to use the “Made in Mexico” brand.
“These figures reflect the confidence of the productive sector and its diversification within the national economy,” he stated.
Source: jornada
