Visitors to Plaza de Olavide in Madrid will have free access to an immersive installation presented by the Mexican state of Querétaro. This initiative aims to strengthen ties between the Spanish city and the Mexican state, as well as promote Querétaro’s main cultural and tourist attractions, coinciding with the 46th edition of the International Tourism Fair (Fitur). According to the Europa Press news agency, this event is part of the “360° Connection” initiative, which seeks to serve as a meeting point between Mexico and Spain through technology and innovative projects.
The installation opens this Thursday and runs until January 22nd, allowing visitors to experience a seven-minute audiovisual presentation inside a 12-meter diameter dome equipped with 360-degree surround sound and a 5.1 channel sound system. The news outlet Europa Press specified that Mexico is Fitur’s partner country for this edition, and the space, organized by the State of Querétaro in Madrid, aims to showcase its local culture and attract international attention to this destination.
The heart of the project is the audiovisual piece “Connection,” created by visual artists, which explores the historical, emotional, and cultural relationship between Querétaro and Madrid. The multimedia content is designed to highlight the parallels and shared identity of both cities, which occupy central positions in their respective countries. Europa Press reported that the production uses over 60,000 lumens of projection power, creating a light and sound experience that immerses visitors in the key elements that characterize the Querétaro region.
According to Europa Press, access to the installation is free, and passes will be distributed every ten minutes. The space will be open to the public Monday through Friday from 5:00 p.m. to 10:00 p.m., and on Saturdays and Sundays from 2:00 p.m. to 10:00 p.m. Organizers hope the experience will combine technological innovation and cultural outreach, while also aiming to captivate European visitors through a sensory exploration of Mexican heritage.
Querétaro’s participation in this event is not only part of the state’s cultural and tourism promotion strategy, but also coincides with the launch of a new direct air route between Querétaro and Madrid (QRO-MAD). This was reported by Europa Press, which emphasized that the goal is to boost tourism and leverage the international connectivity provided by local infrastructure. This initiative comes at a time when Querétaro is consolidating its position as a key hub in the country’s economic, industrial, and tourism sectors.
Querétaro, with an estimated population of 2.5 million, benefits from a strategic location. It is estimated that more than 45 million people live within a two-hour drive, increasing the region’s appeal as a logistics and business hub. Furthermore, as reported by Europa Press, the local airport is the first in Mexico to receive certification from the International Civil Aviation Organization (ICAO), which guarantees the airport’s quality and safety standards and facilitates direct connections to global destinations such as Madrid.
The State of Querétaro’s participation in Fitur also reflects an interest in strengthening historical and cultural ties with Spain, as well as projecting a contemporary and dynamic image to the European public. Europa Press explained that the use of innovative formats aims to bring Querétaro’s values and identity closer to a broad audience, showcasing both its heritage and its offerings for international tourism.
The “360° Connection” initiative integrates surround sound projection technology and immersive sound as tools to capture the interest of attendees. The proposal highlights parallels between the two territories and transforms the dome installed in Plaza de Olavide into a key venue for cultural promotion. Europa Press emphasized that the event aligns with Querétaro’s strategy to position itself as a leading tourist and economic destination, leveraging the region’s logistical and connectivity capabilities.
Throughout these days in Madrid, the initiative spearheaded by Querétaro is part of the official Fitur program and aims to become a benchmark for cultural and economic cooperation between Mexico and Spain. According to Europa Press, the project engages both Madrid residents and international tourists, extending cultural ties and promoting awareness of Querétaro’s unique characteristics.
Source: infobae
