Absolut Vodka presents Absolut TABASCO, a new offering that combines the smoothness of premium Swedish vodka with the heat of one of the world’s most famous sauces.
Available from February 2026, Absolut TABASCO is born from the fusion of two flavor classics with over a century of history and a shared DNA based on quality and respect for the process. The result is an intense and balanced vodka, designed to be enjoyed neat or to add a twist to classic cocktails.
This new offering combines Absolut Vodka, made exclusively with water, winter wheat, and a proprietary yeast, with the essence of TABASCO sauce, created from red peppers grown on Avery Island (Louisiana), hand-selected, and fermented for up to three years in oak barrels. On the nose, it offers spicy notes that awaken the senses. On the palate, a progressive warmth that integrates with the smoothness of Absolut.
“Absolut TABASCO is a truly spicy vodka; it’s not for everyone, and that’s perfectly fine. We need to launch honest products that deliver on their promises and manage to surprise,” explains Alejandro Ayala, Brand Manager of Absolut Vodka. “In a constantly evolving industry, brands like Absolut are responsible for explaining new ideas that keep the connection with the consumer alive.”
The legacy of both brands is also reflected in the bottle design, which perfectly blends their visual universes. The colors and diamond-shaped label evoke TABASCO sauce, while the bottle’s silhouette is unmistakably Absolut.
Absolut TABASCO arrives with an international campaign designed to spark conversation and revolutionize how cocktails are enjoyed worldwide, demonstrating that spice has also found its place in the vodka world.
This is how to enjoy the hottest Absolut TABASCO cocktails:
One Shot Bloody Mary. Pour a shot of ice-cold Absolut TABASCO and garnish with half a cherry tomato and salt. Get ready for a fiery awakening.
Spicy Bloody Mary. Frost the rim of the glass with Cajun spice and mix the ingredients with ice. You’ll feel the heat from the first sip to the last.
45 ml Absolut TABASCO
150 ml tomato juice
15 ml lemon juice
10 ml Worcestershire sauce
Salt and pepper
Garnish: parsley, lemon, chilies, and Cajun spice
Source: controlpublicidad
