The Pueblo Bonito Golf & Spa Resorts group, founded in 1987 by Ernesto Coppel Kelly, unveiled the Pueblo Bonito Vantage San Miguel de Allende hotel, its second property under the Vantage brand and a key element in its expansion into high-value cultural destinations.
In an interview with El Economista, Mary van Den Heuvel, Marketing Director of Pueblo Bonito Golf & Spa Resorts, explained that they aim to position the Vantage brand as a platform for cultural experiences, co-branding, and retail of premium Mexican products.
“Vantage is a new brand for us within our Pueblo Bonito Golf & Spa Resorts hotels. The Pueblo Bonito Vantage concept embodies handcrafted luxury—in the details, in the service, in the experiences we create, in how we make each guest feel, and also in the interior design,” she said.
He commented that the new hotel built in San Miguel de Allende, Guanajuato, has “a design that connects with the essence of the destination, which is evident in the interior with details from the region. Several local artists from San Miguel have designed pieces, but above all, we also use it within the experiences we create for our guests.”
“The opening of Pueblo Bonito Vantage San Miguel represents a handcrafted luxury concept focused on travelers seeking design, cultural connection, and personalized experiences,” stated Mary van Den Heuvel, Marketing Director of Pueblo Bonito Golf & Spa Resorts.
For her part, Lucy Ruiz, the property’s General Manager, noted that the hotel caters to guests who value architecture, curated interior design, and personalized service, with spaces designed for events, destination weddings, and culinary experiences.
The Vantage model incorporates the role of Vantage Host to offer attentive support throughout the stay. This offering is complemented by themed dinners at its restaurants, cultural events, seasonal pop-ups, and collaborations with luxury brands.
These partnerships position the hotel as a showcase for capsule collections and specialized merchandise, expanding its offerings for high-spending segments. The strategy aims to capitalize on the tourist flow of San Miguel de Allende, a destination with strong international demand and a growing market for social and corporate events.
The official launch in Mexico City took place with the “San Miguel” fashion show. “Vibes,” which brought together the Mexican firms Regina Dondé, Daniel Espinosa, and CUADRA, under the “Handmade” concept.
“The Vantage brand began in 2024 with Pueblo Bonito Vantage Centro Histórico Mazatlán, and we plan new openings in cities with a strong cultural focus, which consolidates the diversification of the group’s portfolio, which currently operates properties in Mazatlán and Cabo San Lucas,” concluded Mary van Den Heuvel.
Source: eleconomista
