In March 2026, consumer confidence in Mexico declined, directly impacting states like Yucatán, where economic activity depends heavily on domestic consumption. The Consumer Confidence Index (CCI) stood at 44.1 points, a decrease of 0.3 points compared to February and a drop of 2.0 points compared to March 2025, reflecting a deterioration in household economic sentiment.
For Yucatán, where sectors such as commerce, tourism, and services rely on household spending, this decline suggests a more cautious environment among consumers, especially given the uncertainty surrounding the national economy. The year-on-year drop confirms a shift in sentiment compared to last year, when the perception was relatively more optimistic.
According to the National Consumer Confidence Survey (ENCO), the decline is mainly explained by the deterioration in the perception of the country’s current economic situation, which fell 3.3 points year-on-year, as well as by the national economic outlook for the future, which decreased by 3.5 points.
This factor is key for states like Yucatán, which, although they have maintained growth in some areas, are not immune to the national context.
In contrast, the perception of household economic situations showed greater resilience. The indicator for the current condition of families stood at 51.0 points, with a slight monthly increase, although with a year-on-year decrease of 0.5 points. Likewise, the 12-month family economic outlook reached 56.7 points, also with a slight monthly improvement, but less than last year.
However, one of the most sensitive areas for the local economy is related to the purchase of durable goods—such as appliances—which fell to 29.1 points, with a decline both monthly and annually. This indicator typically anticipates less commercial activity, especially in urban markets like Mérida.
Among the complementary indicators, it is noteworthy that savings potential also decreased by 2.1 points year-over-year, while the perception of purchasing basic goods such as clothing and food fell by 1.1 points, suggesting ongoing pressure on household purchasing power.
In contrast, some indicators showed slight positive signs: the expectation of taking vacations increased marginally, and the perception of employment remained unchanged compared to last year, which could be a factor of partial stability in tourist regions like Yucatán.
Overall, the results for March 2026 reflect a more moderate scenario compared to 2025, when consumer confidence was at higher levels. For Yucatán, this poses a challenge in consolidating its economic growth, as domestic consumption could slow down if households remain cautious about the national outlook.
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Source: sipse
