In a move that redefines the landscape of Mexican cinema, the government led by Pablo Lemus Navarro announced, during the Guadalajara International Film Festival, an investment of 800 million pesos for the production of at least 20 films over the next five years, as well as the establishment in the state of the post-production company Óxido, in partnership with Lemon Films, considered one of the most important in the country.
The announcement was made at the Filma Jalisco industry event, with the participation of Estrella Araiza, Mauro Garza Marín, Alejandro Tavares, Fernando Lebrija, and Billy Rovzar, as well as prominent figures in Mexican cinema such as Jaime Camil and Claudia Álvarez.
The governor emphasized that Jalisco now offers competitive conditions for attracting productions, thanks to initiatives such as the Cash Rebate program and the consolidation of a sustained public policy.
“We have some of the most beautiful locations in the entire country, but we lacked the frameworks and systems to provide these resources. Now we do,” he stated, emphasizing that the goal is to facilitate and increase the number of film projects coming here.
The strategy not only seeks to attract film productions but also to build a comprehensive industry. Lemus insisted that this growth must directly benefit the local economy: “If we want to make Jalisco the film capital of Mexico and Latin America, we have to support local businesses,” he said, stressing the importance of strengthening suppliers, technical talent, and services related to the sector.
Among the projects already in development are productions such as “Papá en la Luna” (Dad on the Moon), starring Jaime Camil and Claudia Álvarez, as well as “No eres tú, soy yo” (It’s Not You, It’s Me), and a third film with Angélica Boyer and Sebastián Rulli. These productions will be filmed in locations such as Guadalajara and Puerto Vallarta, with plans to expand to destinations like Tapalpa, Mazamitla, and Chapala.
The economic impact is significant. The constant production of films generates jobs for technicians, creatives, actors, and suppliers, in addition to a direct economic benefit for tourism, transportation, commerce, and services. In this regard, Lemus emphasized that the growth will not stop: “This doesn’t stop here; it has to keep growing over the years. We are, I dare say, the capital of the film industry.”
For his part, Mauro Garza Marín highlighted that this industry confirms Jalisco’s leadership as a capital of innovation, while Alejandro Tavares underscored that institutional coordination has been key to securing the arrival of new companies and projects.
With the establishment of Óxido, the sustained production of content, and a long-term public policy, Jalisco not only seeks to compete, but to lead. The message from the FICG is clear: the state is positioning itself as the new epicenter of cinema in Mexico and one of the most promising in Latin America.
● The Cash Rebate is a public program that provides financial incentives to reimburse expenses incurred in Jalisco for those who come to produce films in the state.
● Jalisco was the first Film Law in Mexico, creating better conditions for these sectors and each of the companies and supply chains involved in filmmaking in the state.
The seven reasons to film in Jalisco are the following:
● The Filma Jalisco public policy and the Film Law, unique in Mexico, which provide certainty and confidence.
● Financial incentives to attract investment, such as the Cash Rebate.
● Specialized and internationally recognized Mexican talent, as well as professional services.
● Diverse locations, from beaches and forests to cities and deserts; modern and period architecture.
● Ideal climate for filming 365 days a year.
● Competitive production costs.
● Strategic geographic location, close to decision-making centers in the United States.
Source: cronica
