So that attendees of the World Cup can “take a little piece of Jalisco home with them,” artisans and small producers from all regions of the state, as well as representatives from Jalisco’s three Denominations of Origin (Tequila, Yahualica Chile, and Raicilla), will participate in the Mundo Jalisco Festival on weekends from June 13 to July 5.
Mundo Jalisco, located in Agua Azul Park in downtown Guadalajara, will feature 12 themed areas, including a highlight: the artisan area. There, artisans from across the state will showcase pieces using the 14 predominant techniques of Jalisco. Also featured will be the “Jalisco Land of Artisans” exhibition, developed in collaboration with the Guadalajara Chamber of Commerce and the Center for Design and Innovation in Handicrafts (CEDINART).
The head of the Secretariat of Economic Development (Sedeco), Cindy Blanco, announced that there will also be live artisan demonstrations where master artisans will share traditional techniques such as canelo clay pottery, Wixárika art, piteado (a type of embroidery), clay modeling, and ocochal (a type of pine resin), among others.
The official explained that to boost sales for participating artisans, Mundo Jalisco will collaborate with UPS to offer packaging and shipping services at preferential rates, both domestically and internationally.
“We designed the festival so that these economic flows, this economic impact, can truly be realized. We are very proud to share that we expect to directly benefit more than 1,000 artisans, small businesses, and also small-scale farmers,” Blanco Ochoa emphasized.
The festival will also feature the virtual reality experience “A Sweet Journey Through Jalisco,” developed in collaboration with the Secretariat of Culture, which will allow visitors to discover traditional Jalisco sweets and the municipalities where they are made.
“This is an initiative promoting economic justice and cultural pride, revitalizing an iconic area of the city. Designed for the whole family, it features 12 themed zones where visitors can find handicrafts, traditional cuisine, agricultural products, tequila tastings with the Tequila Regulatory Council (CRT), Tajín chili tastings, and activities for children and the entire family,” emphasized the head of SEDECO.
Mundo Jalisco will also include a gastronomic zone with stands dedicated to traditional Jalisco products, such as rompope (a type of eggnog), jericallas (a type of custard), and a Beer Garden featuring Jalisco craft breweries like Minerva, Loba, La Blanca, Zorra, Pecado Capital, and Huesuda.
As part of the experience, visitors can enjoy tequila tastings organized by the Tequila Regulatory Council (CRT), Tajín chili tastings, and Raicilla (a type of distilled spirit) tastings.
“The Mundo Jalisco Festival represents an unparalleled platform to share our essence with the world; it’s an invitation to discover the magic of our land and celebrate everything that makes us unique,” stated CRT President Aurelio López Rocha.
To participate in these activities, the Mundo Jalisco Passport will be implemented and distributed free of charge upon entering the festival. For every 300 pesos spent at participating venues, a stamp will be awarded, and upon accumulating three stamps, equivalent to 900 pesos in local purchases, visitors will gain access to one of the special experiences.
Three tequila tastings will be held on Saturdays and three on Sundays during the festival weekends, with an expected participation of 25 people per tasting. The CRT anticipates serving 150 tasters each weekend.
Source: eleconomista
