The Oxxo convenience store chain and the Ministry of Economy and Innovation invited local businesses to participate in the “Made in Baja California” Product Shelf program, designed to give companies greater opportunities to grow and consolidate their market position.
“This program allows local products to gain greater visibility, reach thousands of consumers, and expand their sales channels through one of the country’s leading convenience store chains,” stated Michelle Guerrero Jaimes, Undersecretary of Economic Development.
She specified that the call for applications is open to Baja Californian entrepreneurs, producers, and companies interested in expanding their market presence and strengthening the positioning of their products. Those interested can register through the following link: https://forms.gle/BdvzXXcgoLwSNkzW9 until Friday, July 3, 2026.
According to a press release, interested parties can also visit the SEI’s business support offices in the state.
This initiative will benefit companies with greater brand exposure, access to new markets, increased sales opportunities and commercial positioning, as well as the possibility of integrating into a distribution network with a presence in various regions of the country, the state official highlighted.
Source: zetatijuana
