We and our providers use cookies and similar technologies (“Cookies”) to recognize visitors and remember their preferences. We also use Cookies for various purposes, including analytics, measuring marketing effectiveness, and delivering and measuring advertisements.
You may accept or reject the use of Cookies for individual purposes below. Some providers process your data based on their legitimate interest, and you may object to that processing.
Your preferences will be stored in a cookie named “fides_consent” for up to 12 months, as well as in your registered user account if you are logged in.
If you previously accepted these technologies through our earlier consent banner, your data may be used for audience targeting.
Your preferences will apply to nytimes.com and to the News, Cooking, Games, and Audio applications.
These preferences are not related to Apple’s App Tracking Transparency Framework.
Below is a list of the purposes and special features for which your data is processed. Using the buttons provided, you may exercise your rights for specific purposes based on consent or legitimate interest.
Purposes
Store and/or Access Information on a Device
Cookies, device identifiers, or similar online identifiers (such as login-based identifiers, randomly assigned identifiers, or network-based identifiers), together with other information (such as browser type, language, screen size, supported technologies, etc.), may be stored on or accessed from your device to recognize it whenever you use an application or visit a website for one or more of the purposes described below.
Most of the purposes explained here rely on storing or accessing information on your device while you use an application or visit a website. For example, a provider or publisher may store a cookie on your device the first time you visit a website so that your device can be recognized on future visits.
Use Limited Data to Select Basic Advertising
The advertisements shown through this service may be based on limited information, such as:
- The website or application you are using
- Your approximate location
- Your device type
- The content you are viewing or have previously viewed
For example, an automobile manufacturer may advertise electric vehicles to environmentally conscious users located in urban areas after business hours based on the content they are reading.
Advertising systems may also limit how often the same advertisement is displayed.
Create Profiles for Personalized Advertising
Information about your activity on this service (such as forms you complete or content you view) may be stored and combined with information already available about you or users with similar characteristics.
This information may be used to create or improve a profile about you, including your likely interests and preferences. That profile may later be used by us or third parties to display advertisements that are more relevant to your interests.
For example, reading multiple articles about bicycle accessories could result in advertisements for bicycle equipment or related products.
Use Profiles to Select Personalized Advertising
Advertisements displayed through this service may be selected based on your advertising profile, which may reflect:
- Your activity on this service
- Your activity on other websites or applications
- Your interactions with forms and content
- Your inferred interests and preferences
For example, if you previously searched for running shoes in a mobile app, you may later receive advertisements for discounted running shoes.
Measure Advertising Performance
Information about the advertisements shown to you and your interactions with them may be used to evaluate advertising effectiveness.
This may include determining whether you:
- Viewed an advertisement
- Clicked on it
- Purchased a product afterward
- Visited a website
These measurements help advertisers understand how successful their campaigns are.
Measure Content Performance
Information about the content presented to you and how you interact with it may be used to determine whether the content reached its intended audience and matched users’ interests.
Examples include:
- Articles you read
- Videos you watch
- Podcasts you listen to
- Product descriptions you view
- Time spent on pages or services
These metrics help publishers improve future content.
Understand Audiences Through Statistics and Combined Data
Reports may be created by combining datasets such as:
- User profiles
- Analytics
- Market research
- Statistical information
This helps identify common audience characteristics and determine which groups respond best to particular advertising campaigns or content.
For example, advertisers may analyze which age groups or devices are most likely to interact with advertisements.
Develop and Improve Products
Information about how you interact with advertisements and content may be used to improve existing products and services or develop new ones.
This purpose does not include creating or improving advertising profiles or user identifiers.
For example, companies may study how users interact with new devices or technologies to optimize advertising formats and improve user experience.
Source: nytimes
