Modernizing Cancun’s hotel infrastructure is currently a key priority. With most properties now reaching the 50-year mark, the sector has begun engaging with institutions like Bancomex to facilitate access to financing for major renovations.
“Renovation is seen as a necessary step to compete with emerging destinations that offer more modern infrastructure and streamlined administrative processes—factors that directly influence the final decision of international tourists,” stated Rodrigo de la Peña, president of the Cancun, Puerto Morelos, and Isla Mujeres Hotel Association.
Furthermore, given the current volatile international climate, promotional strategies must be constantly adjusted to avoid losing competitiveness against other Caribbean destinations, the hotel industry leader noted.
“We realize that if we don’t react by early in the year for the summer season, we won’t achieve the same results if we wait until March.” He believes industry leaders must present a united front—not merely reacting to crises but preventing them through data analysis and close collaboration with government authorities to ensure regional economic stability.
De la Peña noted that work is simultaneously underway to regulate vacation rental platforms and ensure a level playing field; discussions are being held with the Senate and the federal Secretariat of Tourism (Sectur) to ensure these accommodation options meet standards similar to those of traditional hotels.
He also indicated that sargassum management and public security remain top priorities in working groups with all three levels of government, recognizing that the perception of stability is vital to preventing mass cancellations in the near future.
In February, plans were announced in Cancun to revitalize abandoned buildings and commercial properties in order to improve the city’s urban image. This initiative is being led by the Benito Juárez Secretariat of Urban Development, which launched an intervention plan covering various parts of the city and the Hotel Zone, according to the department’s head, Nahielli Orozco.
Source: reportur
