La Paz, the capital of Baja California Sur, through FITUPAZ, is experiencing an unprecedented period of tourism consolidation based on sustainability, strong air connectivity, and a world-class gastronomic offering with international recognition.
During the first half of 2026, the destination maintained double-digit growth, receiving a total of 841,400 tourists, representing an 11.4% increase compared with the same period of the previous year.
A Growing Destination: Figures and Markets
La Paz’s growth is reflected in both the domestic and international markets. From January to July 2026, domestic tourist arrivals reached 812,900 passengers, an increase of 10.6%, while international tourism recorded a significant 41.6% increase, reaching 28,500 visitors.
These results continue the destination’s success in 2025, when average spending per trip increased by 19%, reaching 6,453 pesos, with an average stay of 6.8 nights.
The destination’s success is supported by four strategic pillars:
- Stronger air connectivity, with flights from Mexico’s major cities operated by Viva Aerobus, Aeroméxico, TAR, and Volaris, as well as direct international routes from Los Angeles operated by Alaska Airlines.
- Increased tourist spending.
- Market diversification, including the United States, Canada, and the United Kingdom.
- High visitor satisfaction, particularly regarding safety and the hospitality of La Paz residents.
Michelin-Recognized Gastronomic Excellence
The culinary concept of “from the sea, the garden, and the ranch to the table” has placed La Paz on the global map of authentic luxury.
In 2026, the Michelin Guide recognized the region’s culinary richness by giving mentions to five establishments: Nemi, in La Paz’s historic center, and Benno, Düm, Oystera, and Tenoch Paradero in Todos Santos.
This cuisine celebrates product traceability and the cultural identity of Baja California Sur, combining desert flavors with the natural richness of the Gulf of California and the Pacific Ocean.
Six Territories, One Unique Identity
La Paz stands out for the diversity of its six communities, each with its own distinctive character:
- La Paz City: The heart of the destination, famous for its 5-kilometer Malecón and the iconic Balandra Beach.
- Todos Santos: A Magical Town combining art, boutique hotels, and a bohemian atmosphere.
- El Triunfo: A former mining town that has preserved its historical and cultural heritage, particularly the “La Ramona” chimney.
- La Ventana: A world-renowned destination for wind sports such as kitesurfing and wing foiling.
- Los Barriles: A paradise for sport fishing and a favorite destination for winter visitors, or “snowbirds.”
- Puerto Chale: A community focused on responsible tourism and gray whale watching.
Commitment to Conservation
Consistent with its identity, La Paz has made environmental protection one of its main tourism attributes.
The destination promotes projects involving regenerative aquaculture, coral restoration, and the protection of endemic species, helping ensure that natural treasures such as Espíritu Santo Island and the whale shark sanctuary remain a legacy for future generations.
For more information about the destination and its experiences, visitors can consult La Paz’s official tourism channels.
About La Paz, Baja California Sur
La Paz is a destination where the sea, desert, and nature converge to offer authentic experiences. Known as “the aquarium of the world,” it stands out for its biodiversity, Michelin Guide-recognized gastronomy, and its strong commitment to responsible and sustainable tourism.
Source: infobae
