Cookies, device identifiers, or similar online identifiers (e.g., login-based identifiers, randomly assigned identifiers, network-based identifiers), together with other information (such as browser information and type, language, screen size, supported technologies, etc.), may be stored on or read from your device in order to recognize it whenever it connects to an application or website for one or more of the purposes described in this document.
Examples
Most of the purposes explained in this document depend on storing or accessing information on your device when you use an application or visit a website. For example, a provider or publisher may need to store a cookie on your device the first time you visit a website so that it can recognize your device the next time you return by accessing that cookie on each subsequent visit.
Number of vendors requesting consent: 837
Legitimate Interest
Consent
The advertising displayed through this service may be based on limited data, such as the website or application you are using, your approximate location, your device type, or the content you are interacting with (or have previously interacted with), for example, to limit how often a particular advertisement is shown.
Examples
An automobile manufacturer wants to promote its electric vehicles to environmentally conscious users living in urban areas outside working hours. The advertisement is displayed on a webpage containing related content (such as an article about climate change initiatives) after 6:30 p.m. to users whose approximate location suggests they are in an urban area.
A major watercolor manufacturer wants to launch an online advertising campaign promoting its latest watercolor collection to both amateur and professional artists while avoiding displaying the advertisement alongside unrelated content (for example, articles about painting a house). The number of times the advertisement is shown will be monitored and limited to avoid excessive repetition.
Number of vendors requesting consent or relying on legitimate interest: 781
Consent
Information about your activity on this service (for example, forms you complete or content you consume) may be stored and combined with other information about you or similar users (such as your previous activity on this service and on other websites or applications). This information may then be used to create or improve a profile about you (which may include your interests and personal characteristics). Your profile may later be used by us or third parties to display advertisements that are more relevant to your likely interests.
Examples
If you read several articles about the best bicycle accessories, this information may be used to create a profile indicating your interest in cycling accessories. That profile may later be used or enhanced, either on the same website or on another website or application, to show advertisements for bicycle accessories from a specific brand. If you also use a vehicle configurator on the website of a luxury automobile manufacturer, this information may be combined with your cycling interests to further refine your profile and infer an interest in premium bicycle accessories.
A clothing company wants to promote its new luxury baby clothing collection. It contacts an agency with a network of high-income clients (such as premium supermarkets) and requests the creation of profiles identifying parents or young couples with high incomes and recent parenthood, so those profiles can later be used to display advertisements within partner applications.
Number of vendors requesting consent: 624
Consent
The advertising presented through this service may be based on your advertising profile, which may reflect your activity on this service and on other websites or applications (such as forms you complete or content you view), your likely interests, and personal characteristics.
Examples
An online retailer wants to promote a limited sale on running shoes. It targets users who previously searched for running shoes within its mobile application. Tracking technologies may be used to determine your previous use of the application so that the appropriate advertisement can be displayed.
A profile created to deliver personalized advertising to someone who searched for bicycle accessories on a website may also be used to display relevant bicycle accessory advertisements within another organization’s mobile application.
Number of vendors requesting consent: 628
Consent
Information about your activity on this service (such as forms you complete or non-advertising content you view) may be stored and combined with other information about you (such as your previous activity on this or other websites and applications) or about users with similar characteristics. This information is then used to create or improve your profile, which may include your interests and personal characteristics. Your profile may later be used to present content that is more relevant to your interests, including adjusting the order in which content is displayed to make it easier for you to find material that matches your preferences.
Examples
You read several articles on a social media platform about building treehouses. This information may be added to your profile to indicate an interest in nature-related content and DIY tutorials, allowing you to receive more blog posts and articles about treehouses and log cabins in the future.
You watched three videos about space exploration across different television applications. A news platform unrelated to those applications, using the profile created from your previous viewing behavior, may identify space exploration as a topic of interest and recommend additional related videos.
Number of vendors requesting consent: 258
Consent
The content presented through this service may be based on a content personalization profile reflecting your activity on this or other services (such as forms you submit or content you view), your likely interests, and personal characteristics. This may include adapting the order in which content is presented so that it is easier to find non-advertising content matching your interests.
Examples
You have read several articles about vegetarian food on a social media platform. Later, you use a cooking application from an unrelated company. The profile created on the social media platform may be used to display vegetarian recipes on the cooking application’s home screen.
You watched three rowing videos on different websites. A video platform unrelated to those websites, using the profile created from your earlier activity, may recommend five additional rowing videos when you use the platform on your television.
Number of vendors requesting consent: 230
Legitimate Interest
Consent
Information about the advertisements shown to you and how you interact with them may be used to determine how effective an advertisement has been for you or other users and whether advertising objectives have been achieved. For example, whether you viewed an advertisement, clicked on it, later purchased a product, or visited a website. This information helps evaluate the effectiveness of advertising campaigns.
Examples
You click on a Black Friday advertisement displayed on a news website and later purchase a product. That click is associated with the purchase. Your interaction, together with that of other users, is analyzed to determine how many advertisement clicks resulted in purchases.
You are one of the few users who clicked on a Mother’s Day promotion displayed within a media application’s advertisement. The publisher uses this information to understand how often users viewed or clicked on the advertisement and to optimize future advertisement placement.
Number of vendors requesting consent or relying on legitimate interest: 898
Legitimate Interest
Consent
Information about the content presented to you and how you interact with it may be used to determine whether non-advertising content reached its intended audience and matched users’ interests. For example, whether you read an article, watched a video, listened to a podcast, viewed a product description, how long you spent using the service, and which pages you visited.
Examples
You read a hiking article in a publisher’s mobile application and follow a link to a related recommended article. Your interactions are recorded to determine whether the original hiking article successfully generated interest in related content.
You are shown a video about fashion trends, but you and many other users stop watching after 30 seconds. This information is used to determine the optimal length for future fashion videos.
Number of vendors requesting consent or relying on legitimate interest: 405
Legitimate Interest
Consent
Reports may be generated by combining datasets (such as user profiles, statistics, market research, and analytics) based on your interactions and those of other users with advertising and non-advertising content to identify common characteristics among audiences.
Examples
An online bookstore wants reports showing the percentage of visitors who left without purchasing anything versus those who purchased its latest autobiography, including average age and gender distribution. Browsing information and personal characteristics are combined to produce these statistics.
An advertiser wants to better understand the audience engaging with its advertisements. It works with a research institute to compare users who interacted with the advertisements against typical users on similar platforms across multiple devices.
Number of vendors requesting consent or relying on legitimate interest: 569
Legitimate Interest
Consent
Information about your activity on this service, including interactions with advertisements or content, may be used to improve existing products and services and develop new ones. This purpose does not include creating or improving user profiles or identifiers.
Examples
A technology platform working with a social media provider notices increased mobile application usage and develops new technology to display advertisements optimized for mobile devices using less bandwidth.
An advertiser studies how users interact with a new type of device to determine whether new advertising formats can be developed for that platform.
Number of vendors requesting consent or relying on legitimate interest: 674
Legitimate Interest
Consent
The content displayed through this service may be based on limited information such as the website or application you are using, your approximate location, your device type, or the content with which you are interacting.
Examples
A travel magazine publishes an article about online language courses. Blog posts from the language school are selected based on the user’s approximate location so that different language courses are presented depending on the country where the user is located.
A sports news application includes highlight videos from an independent streaming platform. If you skip one video, that information may be used to determine that the next video should be shorter.
Number of vendors requesting consent or relying on legitimate interest: 175
Your data may be used to monitor and prevent unusual or potentially fraudulent activities (such as advertising fraud or bot activity) and to ensure that systems and processes operate securely and correctly. It may also be used to resolve issues encountered by you, the publisher, or advertisers during content or advertisement delivery.
Examples
An advertising intermediary notices an unusually high number of clicks on advertisements from one advertiser. By analyzing click sources, it determines that 80% originated from bots rather than human users.
Number of vendors requesting consent: 640
Certain information (such as your IP address or device capabilities) is used to ensure the technical compatibility of content and advertisements and to facilitate their delivery to your device.
Examples
Clicking a link within an article normally redirects you to another page or another section of the same article. Your browser sends a request to the server hosting the webpage, and the server responds using technical information automatically included in the request to correctly display the requested content.
Number of vendors requesting consent: 627
The choices you make regarding the purposes and entities listed in this notice are stored and made available to those entities as digital signals. This allows both the service and participating organizations to respect your privacy preferences.
Examples
When you visit a website and choose whether or not to consent to personalized advertising, your preference is stored and shared with advertising providers so that future advertisements comply with your selection.
Number of vendors requesting consent: 500
Information relating to your activity on this service may be matched and combined with information about you obtained from various sources (such as your activity on another online service, your use of a loyalty card, or your responses to surveys) to support the purposes described in this document.
Number of vendors requesting consent: 448
To support the purposes described in this document, your device may be considered linked to other devices belonging to you or members of your household (for example, because you have signed into the same service on both your phone and your computer, or because both devices use the same internet connection).
Number of vendors requesting consent: 371
Your device may be distinguished from others based on information it automatically transmits when accessing the internet (such as your IP address or browser type) to support the purposes described in this document.
Number of vendors requesting consent: 587
Consent
With your permission, your precise location (within a radius of less than 500 meters) may be used to support the purposes described in this document.
Number of vendors requesting consent: 284
Consent
With your permission, certain characteristics of your device (such as installed fonts, browser plugins, and screen resolution) may be requested and used to distinguish your device from others in support of the purposes described in this document.
Number of vendors requesting consent: 155
Source: sipse
