Tlaxcala’s tourism promotion expanded its presence in national and international markets during 2026, through a strategy aimed at opening commercial opportunities for local providers, attracting new visitors, and strengthening the state’s tourism offering. With the upcoming opening of a boutique hotel in the Pueblo Mágico of Tlaxco, the state will reach 30 new hotels during the current administration.
During his participation in the Diálogos Circulares, Tourism Secretary Fabricio Mena Rodríguez explained that Tlaxcala’s presence at specialized fairs and events is intended to establish direct connections with tour operators, buyers, and travel organizers in order to turn destination promotion into increased tourist arrivals and greater economic activity.
At the 2026 International Tourism Fair (FITUR), held in Madrid, Spain, the state held business meetings with tourism operators and signed agreements with Spanish municipalities with tourism potential to strengthen cooperation, promotion, and exchanges between destinations.
The strategy continued at the 2026 Vitrina Turística ANATO, in Bogotá, Colombia, where face-to-face meetings were held with buyers and industry professionals to expand the destination’s presence in specialized market segments.
Later, during the 50th edition of Mexico’s Tianguis Turístico, held in Acapulco, Tlaxcala participated alongside tour operators, municipalities, Pueblos Mágicos, firefly-viewing centers, hotels, restaurants, and service providers.
At this event, community tourism experiences such as the Honey Route, Peach Route, agave tourism, and activities related to corn and axolotls were promoted, along with cultural expressions representative of Tlaxcalan identity.
The state’s tourism products have also received national and international recognition. Experiences related to firefly watching, cattle ranches, maguey, honey, amaranth, ephemeral art, and cycling tourism received distinctions during 2026 at events and institutions such as FITUR, the Miguel Alemán Foundation, and the Tianguis Turístico de México.
This is in addition to the recognition granted by Mexico’s Secretariat of Tourism, which named Tlaxcala the “Emerging Destination with the Highest Growth in Lodging in the Country.”
Mena Rodríguez highlighted that with the upcoming opening of a boutique hotel in Tlaxco, the state will reach 30 new hotels during the administration of Governor Lorena Cuéllar Cisneros, a growth that reflects investor confidence and the use of competitive advantages such as the state’s location and connectivity.
The results of the strategy can also be seen in local tourism spending. During “La Gran Escapada, el Buen Fin del Turismo,” held from June 18 to 21, 243 establishments participated, generating approximately 253 million pesos in economic activity throughout the state.
Another of the state’s emblematic tourism products is the Firefly Sanctuary, whose season ran from June 10 to August 9 with the participation of viewing centers and local service providers under a model that connects tourism activity with environmental conservation.
As part of its national promotion, Tlaxcala is hosting a cultural, handicraft, and gastronomic exhibition at the Palacio Postal in Mexico City from August 4 to September 6, featuring textiles, sarapes, Talavera pottery, jewelry, food products, footwear, cosmetics, amaranth, and candles produced in different communities throughout the state.
The exhibition includes representative costumes from the Tlaxcala Carnival, traditional Otomí clothing from Ixtenco, bullfighting art, and a 29-meter-long Tlaxcalan carpet featuring a border inspired by Cacaxtla, as well as the “Legado de San Francisco” console, created as part of the 500th anniversary of the founding of the city of Tlaxcala.
The promotional agenda will continue during the second half of the year with a presence at Los Pinos Cultural Center on August 22 and 23; at Sustainable & Social Tourism from August 31 to September 2; and at Punto México from September 7 to 29, where artisans, agave producers, community guides, and tourism service providers will participate.
A special production for ¡HOLA! TV is also planned, featuring a 30-minute program for its international signal in the United States, Mexico, and Latin America, accompanied by content for digital platforms.
In October, Tlaxcala will participate in the 6th International Meeting of Cultural Knowledge, in Santa Rosa de Cabal, Colombia. From November 10 to 12, it will participate in ITB Americas Guadalajara, an international tourism industry event that will have Mexico as its host country for the first time.
With this agenda, Tlaxcala seeks to turn its growing national and international exposure into commercial opportunities for local tourism providers, increased visitor arrivals, new investments, and economic activity that directly benefits communities connected to the tourism sector.
Source: lineadecontraste
