A wave of intense public outrage has swept through Puebla following a violent road rage incident on the Vía Atlixcá¡yotl, where a local businessman lost control and shattered the car window of an elderly man traveling with his granddaughter. According to preliminary reports and viral footage shared across digital platforms, the confrontation began after a minor rear-end collision or traffic dispute. The aggressive driver, operating a BMW, stepped out of his vehicle to violently demand immediate payment for alleged damages.
When the elderly driver attempted to explain that he had not been involved in any collision and had not damaged the vehicle, the suspect flew into a rage. Overcome by anger, he proceeded to smash the car’s window while the terrified senior citizen and his young granddaughter remained trapped inside, too frightened to move their vehicle from the roadway. Witnesses and online users initially flagged the episode as a potential case of extortion linked to scam groups known locally as montachoques, prompting swift viral sleuthing by netizens.
Social media users quickly tracked down and identified the aggressor as Pedro Cervera, a well-known dress designer and owner of the bridal boutique SPOOSA in Puebla. As public backlash intensified and calls for a boycott circulated widely online, the designer deactivated his social media accounts. Local authorities have since opened formal investigations into the incident, while outraged citizens continue to urge consumers to avoid purchasing from his business, condemning the lack of basic empathy and the unacceptable violence directed toward vulnerable citizens.
